The Blueprint for Business Success in the 21st Century
Written by Gurnek Bains
Meaning Inc. is about achieving happiness, motivation and performance at work for you and your organisation. Well-motivated people who are happy with their work and where they work are more likely to deliver high performance. People who work for organisations whose purpose they believe in are more likely to go the extra mile to help achieve that purpose. Yet modern organisations too often stifle the enthusiasm and skills of those who work for them. Instead of providing meaning, they prevent it. Meaning Inc. shows the way for organisations to provide meaning to their people through a clearly understood sense of purpose, unequivocal values and day-to-day leadership. This is joined-up business thinking for 21st century leaders and organisations.